pymc-labs/pymc-marketing

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

↗ Open on GitHub

Stars

1,252

Forks

403

Language

Python

License

Apache-2.0

Last push

1 week ago

Python python data-science marketing mmm btyd buy-till-you-die clv customer-lifetime-value marketing-mix-modeling media-mix-modeling

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